Locations Fall 2017 Update

In this newsletter, we’ll introduce you to some business-planning tips, tools to help Locations agents reach their goals and unique, neighborhood-specific research. We’re also excited to introduce our new sales coaches and our new Locations Foundation President.

If you’re like us, you’re probably thinking: How are we almost half-way through the fall already? The fast-paced summer selling season is winding down, and as the Halloween candy and pumpkins (and soon to be Holiday decorations!) begin to appear in Long’s, it’s a good time to reflect on your professional performance in 2017 – and start to outline your business plan and goals for next year.

What’s Your 2018 Business Plan?

businessplanYou’ve heard the phrase, if you fail to plan, you plan to fail. That’s why taking an honest look at what’s working for your business (and what’s not working) is so important as you begin to map out a winning strategy for the year ahead.

To help you get started, download our Self-Assessment worksheet to get a handle on your strengths and areas needing improvement. And because you’re more likely to achieve a goal when you can truly envision it, we encourage our agents to create a “goal board” as part of their business planning. A goal board is simply a visual reminder of your “whys” (i.e., that family vacation to Disneyland, college tuition for a child or that new car you’ve been dreaming of). Creating your goal board is easy – simply cut and paste (with actual paste!) photos of family and friends, images from magazines or whatever inspires you. Keep your goal board by your workstation, or wherever you could use a reminder of why you’re working so hard.

Welcome Home: Kapolei Spotlight

If you’ve seen our Welcome Home neighborhood spotlights on KHON2’s WakeUp2Day and Living808, then you know that each month Locations takes a deep dive into Oahu’s most popular neighborhoods. In September, we were in the booming Second City, getting the scoop on all things Kapolei from our team of Kapolei experts. To learn more about Kapolei’s history, market data, demographics and more, check out our Kapolei blog post.



Research Corner: Neighborhood Turnover

businessplanWhat do Waimanalo, Waipio Gentry and Manoa have in common? A lot of long-time residents and very little turnover, about 1 percent. While 1 percent turnover sounds very low, there are actually several Oahu neighborhoods with even less turnover. In fact, the bulk of Oahu’s more than 350 neighborhoods have between only 1 and 4 percent turnover among single-family homes. Read more about high- and low- turnover neighborhoods.

What’s in Your Toolkit?

Check out our Agent Tool Kit to learn more about the many on-going resources available at Locations. These resources are a key part of the continued success and business development of our agents. View Tool Kit.

Get to Know our New Sales Coaches

To accommodate our growing ‘ohana, we’ve added two additional sales coaches – Michelle Lynch and Lisa Crosby-Torres – bringing our experienced, non-competing coaching team to a total of ten!

Michelle Lynch

Sales Coach


A 30-year resident of Hawaii, Michelle and has been a Broker-in-Charge with Locations for more than 15 years. In that time, Michelle earned numerous career accolades and professional designations, including CRS, MRP, SRS, SFR and SRES. Experienced with all aspects of real estate—from residential to commercial, to REO-properties and short sales, Michelle has served first-time homeowners and investors alike, and is hailed by her clients as compassionate and knowledgeable. Read more about Michelle.

Lisa Crosby-Torres

Sales Coach


The newest member of the Locations coaching team, Lisa is a graduate of Punahou and the University of Southern California. With three decades of real estate experience in Northern California, where she worked her way from salesperson to vice president and managing broker, Lisa has coached more than 100 sales agents, as well as managed both small and large offices. She also served the California Association of REALTORS® as a Director and member of the MLS Committee and the Forms Committee. Lisa is passionate about sales coaching and training, and is driven by the success of her agents.

Meet Kristin Mukai, Locations Foundation President

We sat down with REALTOR® Kristin Mukai, who was recently named president of the Locations Foundation, the non-profit charitable foundation of Locations – to find out more about why she’s been a passionate advocate for the Foundation for ten years, her goals for her term as president and how she plans to bring “da fun” to the Foundation’s many charitable and community events throughout the year.

With her distinctive – and infectious – laugh, we’re pretty sure that Kristin will do just that! Read our interview with Kristin.

Photo Vault: Bed Races

For those of you who are too young to remember, the Carole Kai International Bed Race was one of Honolulu’s most popular charity runs from 1974 to 1994. As the name implies, participants would run the course while pushing a fellow teammate in a bed on wheels. Locations regularly participated in the event, which raised millions of dollars for various charities over the years. Former Locations partner Eddie Onouye was married to the event’s founder and namesake, Carole Kai, a well-known Hawaii entertainer and philanthropist. Kai went on to found the Great Aloha Run

More What's New

Locations 2019 Awards Banquet

Locations rolled out the red carpet for its Old Hollywood-themed awards banquet in February

Locations recognized the achievements of its agents in 2018 at its annual Agent Awards banquet in Waikiki. The occasion also recognized the firm’s 50th year in business.  


“Locations is proud to recognize the many incredible achievements of our REALTORS® in 2019,” said Scott Higashi, president and chief executive officer of Locations.

Locations Summer 2017 Update

As we head into the second half of summer, we’d like to share with you a brief recap of Locations news and announcements from recent months.

Locations Spring 2017 Update

With the first quarter of 2017 in the books, we are excited to share with you the latest news, programs and announcements from Locations.

January 2017 Locations Agent Newsletter

Loyalty, commitment, hard work and family are not just traits of the Rooster, they are also traits of Locations.   As we prepare to enter a new lunar year we’d like to share with you a few Locations highlights from the past few months and a skill building worksheet which was an agent favorite during our business planning workshops.

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