When it comes to lead generation, we believe in supporting our agents with the heavy lifting. That’s why we offer a comprehensive program that cultivates high-quality leads from a variety of sources, all at no cost to our agents.
Our proven program, Locations Leads, generates leads from well-known real estate websites, digital marketing campaigns, our Locations Seminars Series, our retail sales program, neighborhood events and through our affiliation with LeadingRE.
1. Online sales team
Agents on our online sales team (formerly known as the Brokers MLS or BMLS) staff the office from 8:30 a.m. to 5:30 p.m. in 3-hour shifts to field incoming phone calls from our various digital campaigns and website. Our online sales team can pick up leads from their home or office computers using our lead-distribution system. The team is also trained on our customer relationship management (CRM) system, as well as best practices for engaging with clients and improving their conversion rate.
2. Email messaging
We send targeted, professional email messages to prospects on behalf of agents, along with reminders to the agents to follow up with those prospects.
3. Digital marketing
We pull leads from more than eight digital campaigns, including online sources, like Zillow, Trulia and Realtor.com. We also run three unique pay-per-click campaigns from popular search engines.
4. Speciality digital campaigns
We have targeted campaigns and lead routing for our military and luxury client specialists, as well as foreign language leads for our agents who speak Chinese, Japanese, Korean and Spanish.
6. LocationsHawaii.com
Our website, LocationsHawaii.com, attracts more than 90,000 visitors each month and results in thousands of leads each year—thanks to our investment in organic search-engine optimization (SEO).
7. Locations Seminars Series
Our exclusive, free real estate seminars led by knowledgable real estate practitioners cover a range of real estate topics for various buyer and seller segments, including:
- First-Time Homebuyer Seminar: Covers the fundamentals of the Oahu real estate market, home financing, steps to homeownership and the benefits of homeownership.
- Real Estate Investment Seminar: Outlines how real estate investors can use 1031 exchanges to grow their portfolios.
- Senior Real Estate Seminar: Geared toward senior citizens; covers real estate tax strategies, estate planning and more.
- Real Estate Topics (in Japanese): Variety of real estate topics, presented in Japanese
“With thousands of leads generated each year, Locations Leads saves agents time and money. Agents can take advantage of some or all of our lead-generation programs, and those leads will then be placed directly into their CRM.”
– Taizo Braden, Senior Manager of Marketing & Communications
8. Retail sales program
Our retail sales team interacts with dozens of prospective clients each month. Agents new to retail begin their training by shadowing more experienced agents. Team members also attend monthly training sessions to review best sales practices and share their wins and struggles with their peers.
9. Neighborhood events
Throughout the year, Locations hosts various invitation-only local real estate information sessions in neighborhoods across Oahu. We share exclusive, neighborhood-level market research, cover the basics of home-buying, selling and investing, and provide an update on the lending market, courtesy of our affiliate lender. With several hundred attendees at each session, our neighborhood events offer an excellent opportunity for our agents to pick up new leads and convert prospects to clients.
10. LeadingRE referral program
We’re honored to be a member of the Leading Real Estate Companies of the World® (LeadingRE), which is made up of the world’s market-leading independent residential brokerages in 70 countries. With more than 550 brokerages in a global invitation-only network, membership in LeadingRE provides Locations agents with access to trusted relationships in any real estate market in the world.
LeadingRE members exchange more than 30,000 referrals annually, and enjoy referral fee-free Internet traffic and leads from LeadingRE.com and corporate relocation referrals from its sister relocation management company, RELO Direct®, Inc. To learn more about LeadingRE, visit: leadingre.com.
Interested in learning more about how Locations Leads could help you to grow your business? Contact us today!
