Locations Research: 5 Charts to Explain the Oahu Real Estate Market in January 2024

John Jacobson, lead research analyst at Locations, shares five charts that illustrate what’s happening in the Oahu real estate market in early 2024.

Each month, our Lead Research Analyst John Jacobson offers a detailed deep dive into the latest Oahu real estate market data, exclusively for Locations agents. Presented in person and via Zoom, John provides an in-depth analysis formed from his extensive knowledge of the island’s many home and condo markets. Agents are encouraged to ask questions and share their “boots-on-the-ground” market observations. It’s a can’t-miss meeting for our agents!

Below are five charts from John’s January 2024 presentation that show current market dynamics:

1. There are few single-family homes for sale that would be affordable for a median-income four-person household with typical financing. Most of these homes can be found in Leeward Oahu; however, lower-priced homes can also be found in Kapalama and near Hauula. More than half of for-sale condo inventory is affordable to a median-income household. Condo markets areas with higher percentages of lower-priced units include Mililani, Pearl City-Aiea and Leeward Oahu, as well as many in-town markets, including Salt Lake, Downtown, Makiki, and Kapiolani-University.

2. Median rent for Oahu condos increased for all bedroom-types from 2022 to 2023. The biggest increases were for studios and 3-bedroom units, where rent increased by $100 a month each.

3. Conventional loans remain the dominant loan type in most single-family market areas. However, all-cash purchases accounted for more than half of all home sales in the luxury neighborhoods of Waialae-Kahala, while VA-financing was used in half of all purchases in Ewa, thanks to a combination of factors, including affordability, proximity to military bases and more eligible properties.

4. Median prices for oceanfront homes ran the gamut last year, from $1.44M in Leeward to $8.25M in Hawaii Kai. The last time Hawaii Kai took the top spot for oceanfront median price was in 2009—that honor usually goes to Waialae-Kahala or Kailua. 

5. At 6.1%, the rate of long-term appreciation for Oahu single-family homes outperforms the national average of 5.7% over the past 50 years. Average prices for existing homes rose 37% in the 2 years following the pandemic on Oahu, as well as on the U.S. continent. In 2023, average prices for existing homes fell by 5.6% nationwide, but only 4.2% on Oahu. Locations has been tracking Oahu home values since 1972, arming our agents and their clients with unparalleled market data.


Valuable data you won’t find anywhere else is just the tip of the iceberg at Locations! Our lead research analyst can also perform custom market analyses, so our agents can ace their listing presentations and win more clients. Want to learn more about how Locations’ research capabilities could benefit you? Drop us a line today!

Connect with us!

More What's New

Locations Foundation Beautifies Local Schools in Spring 2024

Our Locations Foundation volunteers aren’t afraid to get their hands dirty—especially when it comes to making Hawaii’s public schools more colorful, tidy and inviting for keiki.

Learn, Earn, Return: Nathaniel Forbes' Story

As a new arrival to Hawaii in 2018, experienced Realtor Nathaniel Forbes knew what he was looking for in a brokerage, but he didn’t know where to find it. His search led him to Locations, where he found the programs and support he needed to build the career and relationships he’d envisioned.

Locations Research: Where to Find High-Demand Oahu Neighborhoods in 2024

Which Oahu neighborhoods are the most sought-after in 2024? Locations Lead Research Analyst John Jacobson highlights the neighborhoods to watch this spring.

Jantzen Shinmoto: Culture, Camaraderie & the Company You Keep

As a new real estate agent in 2022, Jantzen Shinmoto was struggling to find the support, structure and proven systems that would take his career to the next level. On the advice of a friend in the industry he gave Locations a try and hasn’t looked back since. Today, Jantzen is thriving, thanks to our collaborative culture, welcoming environment and top-performing mentors.

Locations Research: A Deep Dive into the Waikiki Real Estate Market

What’s happening in the Waikiki condo market in early 2024? Lead research analyst at Locations John Jacobson breaks it down in five charts.

Locations Honors Agent Achievements at "The Greatest Showman"-Themed Extravaganza

Every year since our founding in 1969, Locations agents and employees have have come together to commemorate each other’s achievements and revel in each other’s camaraderie. This special event is an opportunity for new and seasoned agents alike to make cherished memories to last a lifetime.

Lindsey Itamoto's Path to Success

Lindsey came to Locations in 2013 in search of more support and a strong sense of community. A little over a decade later, she’s at the top of her game—thanks to the programs and people she found here.

Locations on the Links at the Sony Open

As a proud sponsor of the 2024 Sony Open in Hawaii, the Locations ‘Ohana enjoyed four action-packed days on the links while entertaining clients and helping to support local charities.

A Very Merry Locations Holiday Party

Every year, the Locations ‘Ohana celebrates the many outstanding contributions of our employees with a high-energy holiday party packed with food, fun and festive feelings!

A Life-Changing Decision: Wade Uehara's Story

Nearly 15 years ago, new agent Wade Uehara made the life-changing decision to join Locations. In search of training and resources to jumpstart his career, he found something bigger—the self-confidence he’d been missing.

Contact Us