Pop-By Strategies for the Holidays and Beyond

Pop-bys are a sure-fire way to let your clients know that you’re thinking of them during the holiday season, or anytime of year! The simple act of popping by a client’s home to say “hi” with a small token of your appreciation can go a long way toward earning you repeat business and referrals.

What is a pop-by?

In real estate, a “pop-by” is the act of stopping by a client’s home to hand-deliver a gift. This will often create an opportunity to catch up with your clients—and could even lead to a referral. You don’t need a big budget to pull off a successful pop-by; all you need is a little bit of planning and a lot of heart!

Locations Partner and Realtor® Anina Quaranto is known for her clever (and effective!) pop-bys. From gifting Thanksgiving bentos for the family dog to lemons from her own garden, Anina conducts thoughtful, consistent and strategic pop-bys throughout the year—helping to ensure that she stays top-of-mind with her clients.

Plan the perfect pop-by

  • Choose a gift that you can buy in bulk and that fits your budget
  • Shop your own backyard: Fresh fruit, flowers or plants are always well-received
  • Use your talents: Homemade cookies, jams or even jewelry are extra-special
  • Check out craft fairs, local boutiques or Etsy.com for hand-crafted gifts
  • Allow time for gifts to be personalized
  • Include your personal branding and contact information with your gift (personalized stickers make branding a breeze!)

Theme it: Pop-by ideas for any season

The winter holiday season is an opportune time for pop-bys; you’re already in gift-giving mode, and your clients will likely be feeling festive, too. However, you don’t need to wait for a traditional holiday to call on your clients.

Below are just a few pop-by ideas, for holidays or any day—add a cute tag and a ribbon, and you’re good to go:

  • Summer BBQ sauces or condiments
  • Fall-scented hand soap or candles
  • Holiday-themed cookie cutters and spatulas
  • “New home” Christmas ornament with the year of purchase
  • Gardening trowel, seeds or plants

Need more ideas? Search for “pop-by ideas” on Pinterest!

After the pop-by

Your job isn’t over once you’ve dropped off your gift. Be sure to update your CRM with who you saw, what you gave them and what you talked about. If someone mentioned a real estate need or a possible referral, make a note to follow up with them soon.

If your clients weren’t home when you popped by, leave a handwritten “sorry I missed you” note or snap a selfie of you at their door and text them to be on the lookout for your gift.

Finally, consistency is key. Plan to pop in on your top clients several times a years, on top of your other client touches, like SOI farming and client appreciation events.

Could you use some assistance with planning your client outreach strategy? At Locations, our agents receive complimentary, one-on-one coaching that’s tailored to their skills, needs and budget. Find out how our coaches could help you, too—contact us today at careers@locationshawaii.com!

More What's New

Locations Opens New Office to Better Serve West Oahu Agents and Clients

E komo mai ka hale o Kapolei Locations!
Take a peek at our new digs in Kapolei and see why our agents are thrilled to grow their business on the West Side.

The Perks of In-House Property Managers

Easy access to our team of in-house experienced, professional property managers benefits our agents and their clients.

Locations Foundation Beautifies Local Schools in Spring 2024

Our Locations Foundation volunteers aren’t afraid to get their hands dirty—especially when it comes to making Hawaii’s public schools more colorful, tidy and inviting for keiki.

Learn, Earn, Return: Nathaniel Forbes' Story

As a new arrival to Hawaii in 2018, experienced Realtor Nathaniel Forbes knew what he was looking for in a brokerage, but he didn’t know where to find it. His search led him to Locations, where he found the programs and support he needed to build the career and relationships he’d envisioned.

Locations Research: Where to Find High-Demand Oahu Neighborhoods in 2024

Which Oahu neighborhoods are the most sought-after in 2024? Locations Lead Research Analyst John Jacobson highlights the neighborhoods to watch this spring.

Jantzen Shinmoto: Culture, Camaraderie & the Company You Keep

As a new real estate agent in 2022, Jantzen Shinmoto was struggling to find the support, structure and proven systems that would take his career to the next level. On the advice of a friend in the industry he gave Locations a try and hasn’t looked back since. Today, Jantzen is thriving, thanks to our collaborative culture, welcoming environment and top-performing mentors.

Locations Research: A Deep Dive into the Waikiki Real Estate Market

What’s happening in the Waikiki condo market in early 2024? Lead research analyst at Locations John Jacobson breaks it down in five charts.

Locations Honors Agent Achievements at "The Greatest Showman"-Themed Extravaganza

Every year since our founding in 1969, Locations agents and employees have have come together to commemorate each other’s achievements and revel in each other’s camaraderie. This special event is an opportunity for new and seasoned agents alike to make cherished memories to last a lifetime.

Locations Research: 5 Charts to Explain the Oahu Real Estate Market in January 2024

John Jacobson, lead research analyst at Locations, shares five charts that illustrate what’s happening in the Oahu real estate market in early 2024.

Lindsey Itamoto's Path to Success

Lindsey came to Locations in 2013 in search of more support and a strong sense of community. A little over a decade later, she’s at the top of her game—thanks to the programs and people she found here.

Contact Us